Samara has diverse work experience connected by the thread of technology. She started her career doing project work for Deloitte in Cape Town, from there she spent many years managing the operations of a software development company followed by a role as General Manager at an IT infrastructure support company who cater for the medical industry.
In June 2013 Samara joined Intelligent Debt Management and has been responsible for several projects which contribute to the development and expansion of the business.
Samara holds a Masters of Business Administration (MBA), focusing on strategic brand management, organisational development and innovation, from the University of Cape Town's Graduate School of Business. Previous qualifications include an Honours Degree in Consumer Science from the University of Stellenbosch and Project and Business Management Diplomas.